Digital Edition

Practice management

Beyond Surgical Care

Deck: 
Concierge services attract patients and elevate the cosmetic surgery experience.
Byline: 
By Annemarie Mannion
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Cosmetic surgery patients expect a high level of customer service and careful attention to their needs both inside and outside of the operating room. Increasingly, plastic and cosmetic surgery practices are providing “concierge services” to better serve their patients. These ancillary services include everything from arranging hotel rooms and transportation for out-of-town patients to pampering spa services, nutrition counseling, extended practice hours and post-operative home care.

Practice Management: Integrating EHR

Deck: 
User-friendly interfaces, specialty-specific software and improved integration define the latest trends in electronic health records.
Byline: 
By Chelan David
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The U.S. Government’s mandate that the healthcare industry adopt the use of electronic health records (EHR) by 2015 has ushered in a new generation of record-keeping systems. Some of these new software solutions offer attractive features for elective cosmetic surgery practices that can improve efficiency and reduce both storage and staffing costs.

The software may include specialty-specific features, cloud-based technologies and the ability to integrate the records system with practice management software.

Practice Building: Online Marketing Consult

Deck: 
Fine-tune your online marketing strategy to reduce spending and increase ROI.
Byline: 
By Bret Heenan
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Online marketing has become a necessity for elective surgery practices. But with a growing number of websites, online advertising options and web-focused consultants, it can be tricky to determine where your money is best spent. If you take some time to prioritize your spending and track the results, you can create an effective online marketing strategy that will attract new patient without wasting precious practice resources.

Back to Basics

Perfecting the Patient Consult

Deck: 
Understanding what keeps prospective patients from booking can help increase your scheduling ratios.
Byline: 
By Jon Hoffenberg
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Perfecting the Patient Consult

The world’s most successful cosmetic practices have on-the-spot procedure scheduling ratios approaching 70%. For the average practice, however, just 15% to 20% of patients schedule their procedures immediately. To bridge this gap, one must understand why patients don’t schedule while in consultation. Typically it is one of two reasons: a lack of funds or fear of surgery.

Overcoming Money Issues

Network Protection

Deck: 
How to keep patient information confidential in the digital age
Byline: 
By Chelan David
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Medical practices across the nation are increasingly using digital tools to track patient health records, communicate with patients and collaborate across clinical specialties. But with the rewards of convenience and efficiency come the threats of potentially compromising patients’ privacy and exposing sensitive data to hackers or identity thieves.

Attract New Patients with Authorship

Deck: 
Google Authorship helps your web content stand out and can increase your online rankings.
Byline: 
By Jeri Marks
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As winter melts away, many of us find ourselves energized and ready to take on new challenges. You may have the urge to exercise more, eat lots of greens or give the garage a good spring cleaning. But what about your professional goals? If you’re looking for new ways to promote your practice online, you’re in luck. Google Authorship can help you gain a significant edge on your competition when it comes to reaching new patients.

Shine Your Light

Deck: 
How to plan and execute a successful open house event.
Byline: 
By Catherine Maley, MBA
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There are few opportunities more enticing than a chance to see what’s behind the door of a home or business you have passed but never entered. This is one reason why open house events are so effective. They draw in members of the community who are curious about your services and provide the opportunity to strengthen your relationship with existing patients. Done correctly, open houses are revenue-generating events that both encourage patients to reconnect with your practice and introduce prospective patients to your offerings.