Digital Edition

Articles

Beyond Surgical Care

Deck: 
Concierge services attract patients and elevate the cosmetic surgery experience.
Byline: 
By Annemarie Mannion
Main image: 

Cosmetic surgery patients expect a high level of customer service and careful attention to their needs both inside and outside of the operating room. Increasingly, plastic and cosmetic surgery practices are providing “concierge services” to better serve their patients. These ancillary services include everything from arranging hotel rooms and transportation for out-of-town patients to pampering spa services, nutrition counseling, extended practice hours and post-operative home care.

Practice Management: Integrating EHR

Deck: 
User-friendly interfaces, specialty-specific software and improved integration define the latest trends in electronic health records.
Byline: 
By Chelan David
Main image: 

The U.S. Government’s mandate that the healthcare industry adopt the use of electronic health records (EHR) by 2015 has ushered in a new generation of record-keeping systems. Some of these new software solutions offer attractive features for elective cosmetic surgery practices that can improve efficiency and reduce both storage and staffing costs.

The software may include specialty-specific features, cloud-based technologies and the ability to integrate the records system with practice management software.

Practice Building: Online Marketing Consult

Deck: 
Fine-tune your online marketing strategy to reduce spending and increase ROI.
Byline: 
By Bret Heenan
Main image: 

Online marketing has become a necessity for elective surgery practices. But with a growing number of websites, online advertising options and web-focused consultants, it can be tricky to determine where your money is best spent. If you take some time to prioritize your spending and track the results, you can create an effective online marketing strategy that will attract new patient without wasting precious practice resources.

Back to Basics

Managing Post-Augmentation Pain

Deck: 
Effective strategies for post-augmentation pain management.
Byline: 
By Cindi Myers
Main image: 

Pain management is a key component of surgical care. Not only are patients more comfortable when their pain is properly managed, they are more likely to resume limited activities and take an active role in postprocedure care. For an elective procedure, such as breast augmentation, making the experience as painless as possible is an effective way to increase patient satisfaction and ensure good surgical outcomes.

Perfecting the Patient Consult

Deck: 
Understanding what keeps prospective patients from booking can help increase your scheduling ratios.
Byline: 
By Jon Hoffenberg
Main image: 
Perfecting the Patient Consult

The world’s most successful cosmetic practices have on-the-spot procedure scheduling ratios approaching 70%. For the average practice, however, just 15% to 20% of patients schedule their procedures immediately. To bridge this gap, one must understand why patients don’t schedule while in consultation. Typically it is one of two reasons: a lack of funds or fear of surgery.

Overcoming Money Issues