Digital Edition

Marketing

Beyond Surgical Care

Deck: 
Concierge services attract patients and elevate the cosmetic surgery experience.
Byline: 
By Annemarie Mannion
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Cosmetic surgery patients expect a high level of customer service and careful attention to their needs both inside and outside of the operating room. Increasingly, plastic and cosmetic surgery practices are providing “concierge services” to better serve their patients. These ancillary services include everything from arranging hotel rooms and transportation for out-of-town patients to pampering spa services, nutrition counseling, extended practice hours and post-operative home care.

Practice Building: Online Marketing Consult

Deck: 
Fine-tune your online marketing strategy to reduce spending and increase ROI.
Byline: 
By Bret Heenan
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Online marketing has become a necessity for elective surgery practices. But with a growing number of websites, online advertising options and web-focused consultants, it can be tricky to determine where your money is best spent. If you take some time to prioritize your spending and track the results, you can create an effective online marketing strategy that will attract new patient without wasting precious practice resources.

Back to Basics

Phone Staff Scripting

Deck: 
A well-trained and personable receptionist is key to converting inquiries to appointments.
Byline: 
By Catherine Maley, MBA
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Phone Staff Scripting

A ringing telephone represents an opportunity, and it is one of the most powerful marketing tools in your practice. The average plastic surgery facility fails to convert more than 100 telephone inquiries every year because it either doesn’t answer its phones promptly, or someone answers rudely or with disinterest. If a call is handled correctly, it will be the first of many calls to your practice. If a call is not handled correctly, it is the first and last call to your practice. You lose not only that prospective patient but also referrals to her friends, family and colleagues.

Attract New Patients with Authorship

Deck: 
Google Authorship helps your web content stand out and can increase your online rankings.
Byline: 
By Jeri Marks
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As winter melts away, many of us find ourselves energized and ready to take on new challenges. You may have the urge to exercise more, eat lots of greens or give the garage a good spring cleaning. But what about your professional goals? If you’re looking for new ways to promote your practice online, you’re in luck. Google Authorship can help you gain a significant edge on your competition when it comes to reaching new patients.

Shine Your Light

Deck: 
How to plan and execute a successful open house event.
Byline: 
By Catherine Maley, MBA
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There are few opportunities more enticing than a chance to see what’s behind the door of a home or business you have passed but never entered. This is one reason why open house events are so effective. They draw in members of the community who are curious about your services and provide the opportunity to strengthen your relationship with existing patients. Done correctly, open houses are revenue-generating events that both encourage patients to reconnect with your practice and introduce prospective patients to your offerings.