Digital Edition

Practice Management

Perfecting the Patient Consult

Deck: 
Understanding what keeps prospective patients from booking can help increase your scheduling ratios.
Byline: 
By Jon Hoffenberg
Main image: 
Perfecting the Patient Consult

The world’s most successful cosmetic practices have on-the-spot procedure scheduling ratios approaching 70%. For the average practice, however, just 15% to 20% of patients schedule their procedures immediately. To bridge this gap, one must understand why patients don’t schedule while in consultation. Typically it is one of two reasons: a lack of funds or fear of surgery.

Overcoming Money Issues

Preparing the Canvas

Deck: 
Facelift patients benefit from pre-surgery education and access to adjunctive skincare services.
Byline: 
By Wendy J. Meyeroff
Main image: 
Preparing the Canvas

Facelift patients have great expectations for their surgery outcomes, but not all aging concerns of the face can be addressed with lifting alone. By combining surgery with pre- and post-operative skincare and thorough patient education, surgeons are finding that they can achieve better patient satisfaction and optimal, longer-lasting results.

Phone Staff Scripting

Deck: 
A well-trained and personable receptionist is key to converting inquiries to appointments.
Byline: 
By Catherine Maley, MBA
Main image: 
Phone Staff Scripting

A ringing telephone represents an opportunity, and it is one of the most powerful marketing tools in your practice. The average plastic surgery facility fails to convert more than 100 telephone inquiries every year because it either doesn’t answer its phones promptly, or someone answers rudely or with disinterest. If a call is handled correctly, it will be the first of many calls to your practice. If a call is not handled correctly, it is the first and last call to your practice. You lose not only that prospective patient but also referrals to her friends, family and colleagues.

Network Protection

Deck: 
How to keep patient information confidential in the digital age
Byline: 
By Chelan David
Main image: 

Medical practices across the nation are increasingly using digital tools to track patient health records, communicate with patients and collaborate across clinical specialties. But with the rewards of convenience and efficiency come the threats of potentially compromising patients’ privacy and exposing sensitive data to hackers or identity thieves.

Attract New Patients with Authorship

Deck: 
Google Authorship helps your web content stand out and can increase your online rankings.
Byline: 
By Jeri Marks
Main image: 

As winter melts away, many of us find ourselves energized and ready to take on new challenges. You may have the urge to exercise more, eat lots of greens or give the garage a good spring cleaning. But what about your professional goals? If you’re looking for new ways to promote your practice online, you’re in luck. Google Authorship can help you gain a significant edge on your competition when it comes to reaching new patients.

Patient Attraction: What's Working Today

Main image: 

Increased competition requires a focused and well-thought-out marketing approach.