Deck:
A well-trained and personable receptionist is key to converting inquiries to appointments.
A ringing telephone represents an opportunity, and it is one of the most powerful marketing tools in your practice. The average plastic surgery facility fails to convert more than 100 telephone inquiries every year because it either doesn’t answer its phones promptly, or someone answers rudely or with disinterest. If a call is handled correctly, it will be the first of many calls to your practice. If a call is not handled correctly, it is the first and last call to your practice. You lose not only that prospective patient but also referrals to her friends, family and colleagues.